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Build Your Marketing Communication on Goals, Competence and Services
By Teemu Korpi of Compegra
When making Marketing Communications Plan it’s good to be aware of the business elements that distinguishes good plan from a bad one. These elements are the company’s goals & objectives, their competence and products/services. MarCom planner needs to know these to succeed in his/hers work. We at Compegra have developed a method that quickly positions our client companies on those factors. We start a lasting dialog with our clients and it starts with a fairly simple questionnaire. After analyzing the results and presenting them we have started a succesful conversation that yields results.
This intel first appeared on: http://compegra.fi/blog/index.php/2008/02/13/build-your-marketing-c...
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This intel was contributed by waymore
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May, 2012
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